Sky Q1 Campaign
This campaign aimed to encourage publicans to invest in Sky Sports to boost footfall at their venues. We developed a suite of versatile assets—ranging from social media content to direct mail and print ads—empowering landlords to promote their individual venues. The concept we crafted highlighted a diverse crowd of customers queuing up at the pub, challenging the stereotype that football fans are only middle-aged men, and instead showcasing a broader, more inclusive audience.